Parochialisation.

Parochialisation is the opposite process of universalisation. It is the process of localization and modification of the 'great tradition' into 'little traditions'. One of the examples for this is the localization 'Cow Nourisher worship festival'. Locals of Kishan Garhi village understood 'Govardhan' as 'Gobar dhan', that means cow dung is wealth, and celebrates the festival by using items made by cow dung.

Sanskrit scriptures mentioned only the 'great traditions' and failed to note down the localized version of the festivals. As the process of parochialisation happened in a very long time, it is almost impossible to trace the course of the process with certainty.

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