Parochialisation.
Parochialisation is the opposite process of universalisation. It is the process of localization and modification of the ‘great tradition’ into ‘little traditions’. One of the examples for this is the localization ‘Cow Nourisher worship festival’. Locals of Kishan Garhi village understood ‘Govardhan’ as ‘Gobar dhan’, that means cow dung is wealth, and celebrates the festival … Read more
